(in inches)

Width

Height

Full-page non-bleed/live area

8.0

10.375

Magazine trim

8.5

10.875

Full-page bleed

8.75

11.125

2/3 page

4.8125

9.75

1/2 page horizontal

7.375

4.75

1/2 page vertical

4.8125

7.375

1/2 page very vertical

3.625

9.75

1/3 page horizontal

4.8125

4.75

1/3 page vertical

2.375

9.75

1/6 page horizontal

4.8125

2.3125

1/6 page vertical

2.375

4.75

Spread

15.875

10.375

Spread trim

17.0

10.875

Spread bleed

17.25

11.125

See 2008 Publishing Schedule for deadline dates.

Keep all crop marks outside of the bleed area on full page and spread ads.

-Preferred file format is PDF X-1a. Hard copy proof is required. If no proof is received, publisher will charge $50 to create one.
-InDesign and QuarkXpress are accepted when accompanied by all linked images, logos and fonts.
-Image resolution should be 300 dpi at 100% of placed size. Logo art should be vector .eps and a 4-color build.
-Ad files must be submitted to Mortgage Banking magazine on a CD-ROM. Mark disc with advertiser name, first issue date, size and colors (2, 4 or B/W). Spot colors must be given corresponding PMS matching number. MBA does not accept files electronically or have an FTP site.
-100% proof required whether ad is color or B/W. SWOP-approved proofs are required for a color match. Proofs should include crop marks, advertiser name, number of colors, indication of spot colors (if any) and issue date of magazine.
-All non-SWOP-approved color proofs will be used to match content only.
-SWOP proofs should have a 133 line screen and a maximum color density of 280% to 300%.
-SWOP specifications can be found at www.swop.org/specification. If a SWOP color proof is not supplied, the printer will make one from your file for an additional charge. Contact the ad traffic manager or your advertising representative for more information.
-Keep all crop marks outside of the bleed area on full-page ads.
-Mortgage Banking magazine is not responsible for shifts in color due to differences between the file and the proof.
-Spread gutter allowance: 0.3125"
-Perfect binding
-Printed Web offset

Show Guide Company Profiles
-Please submit a factual description of your company (maximum 180 words) in MS Word or text format, along with your company logo in EPS (vector) format.
-Email profile and logo to jmoffitt@mortgagebankers.org.
Please note: Profile materials sent after the due date may not be included.

See 2008 Publishing Schedule for deadline dates.

Insert options
-Full-page tip-in
-Blow-in cards
-Bind-in
-Gatefold

Please ask your sales representative or talk to the ad traffic manager for full specifications of inserts

Inserts must conform to second-class postal requirements and must include publication name.

Sample inserts need to arrive by material deadline to ad traffic manager (5 copies) and printer (remaining copies).

-Single leaf: 8.75 x 11.125
-Trim size: 8.5 x 10.875 (head and foot trim 0.125 inch; gutter trim 0.125 inch on each page)
-$6,000 for 1-2 page insert
-$7,000 for 4-6 page insert

Business Reply Cards
Card gross dimensions are 6" x 4.25"

-Card head and foot trim 0.125 inch
-Perforation must be 0.75 inch from binding edge (gutter)
-Final size of the card is 5.25 x 4.125 (mail regulation)